Subscribe to Christianity Today
Subscribe to Christianity Today
January 8, 2009
Free E-mail Newsletters:
RSS Feeds | Podcast | RSS Help

Home > 2008 > AprilChristianity Today, April, 2008  |   |  
Inside CT
Rescuing Bookstores



ADVERTISEMENT

Cindy crosby, author of our lead essay on the parlous state of Christian bookstores, writes about 120 book reviews a year and has published in Christianity Today, Publishers Weekly, Mars Hill Review, Christian Retailing, Books & Culture, Today's Christian Woman, Life@Work, and Backpacker. She has also written for assorted websites (including Amazon.com) and published four books of her own. Right now, she's beginning a follow-on volume to the Ancient Christian Devotional that she and theologian Thomas Oden published in 2007.

Of writing about Christian books, Cindy says, "I just love it. That is where my heart is." But she has invested her life in more than books. She has also has devoted herself to bookstores. When Cindy and her husband, Jeff, were fresh out of college, they worked for small-town Indiana newspapers. Jeff was the sports editor ("He took a lot of pictures of big fish and big vegetables in his job," she says), and Cindy typeset the crop reports ("I knew everything going on in Indiana corn").

But just three months into their journalistic careers, something unexpected changed the course of their lives. Cindy's parents purchased a failing Christian bookstore near the campus of Indiana University, and asked Cindy and Jeff, both only 22 years old, to run it. Cindy had worked in another bookstore her parents had rescued and brought her experience to the challenge.

One thing Cindy learned while working at that bookstore was the kaleidoscopic richness of Christianity. "Christians from every possible denominational background were walking through those stores," she told me. "It showed us the variety and the diversity of the kingdom of God. We'd been pretty insulated growing up. And we thought, Wow! Christianity can look like this!"

After 10 years, that experience led to jobs at the Association of Logos Bookstores, where Jeff was executive director and Cindy edited newsletters and catalogs. Then came Jeff's job at Ingram, the biggest book wholesaler, and finally responsibilities at InterVarsity Press, where Jeff is now associate publisher.

Cindy talks fondly of how her parents viewed a bookstore as an opportunity for ministry. After his life was turned upside down by reading Francis Schaeffer, Cindy's father sold his pharmacy and went to seminary, only to discover that a Christian bookstore, rather than a congregation, provided the right kind of ministry for him. People Cindy met through Logos viewed their stores in a similar way. "They were a wide variety of Christians," she says, "but they came together because they wanted to get good books into the hands of Christian people and to reach the lost for Christ."

Jeff and Cindy's Bloomington store is no more. The other three Christian stores that were there have been shuttered. Those closings are also part of Cindy's story, and in her article, she explains what's going on in this fragile industry.



Related Elsewhere:

Cindy Crosby's articles about Christian bookstores in the April issue include "How to Save the Christian Bookstore," "Bringing the Bookstore to Church," and "Locking the Doors for the Last Time."

The 2008 books issue of Christianity Today also included the annual book awards.





E-mail this pageWrite CTPrint this articlePost a comment





  


Subscribe to Christianity Today and get 3 free trial issues. No credit card required.

Please allow 4-6 weeks for delivery. Offer valid in U.S. only.

If you decide you want to keep Christianity Today coming, honor your invoice for just $19.95 and receive nine more issues, a full year in all. If not, simply write "cancel" across the invoice and return it. The three trial issues are yours to keep, regardless.


Click here for international orders2-for-1 Gifts!

[Reader Reviews]
Average User Rating: 

Displaying 1 - 3 of 5 comments.See all comments
b-bnewman@att.net   Posted: April 12, 2008 11:41 AM
We opened and directed Christian bookstores in Temuco, Chile, San Jose Costa Rica, and Seville Spain in the years from 1954 to 1985and agree with your concerns about how important this ministry is to back up the Christian communities and to give an effective testimony to an area of the availability of the Bible, good books and music that proclaim and honor Christ and the Gospel. We attended over 200 bookrack distribution points over Costa Rica for eight years to saturate the population with the Gospel witness. On two occasons as i pulled up in front of the store location I was shocked to see that it had burned down since my last visit and our books were gone! The fire would take out several businesses. Kenneth Taylor helped us with working capitol to extend the witness. PTL! FIV

Peter F. Benson   Posted: April 12, 2008 7:33 AM
A bookstore is a bookstore, even Christian ones. It is the Christian buyer that goes to that store that has to be selective of what he or she buys, so I disagree with the previous comment. The real challenge for the small store is providing convenient shopping, and offering an oline option as well as their physical store is the answer to their survival. Also, websites that provide resources free, like UNITYINCHRIST.COM, and other online pastoral resource sites like Ralph Wilson's JOYFULHEART.COM provide many resources, which cut down on bookstore sales. Stores need to be wise to the current marketing methods, and online competition is stiff, so they need to have an online presence as well to survive. I buy all more resources online due to the larger selection available that is not available in a small store. Bookstores are a beautiful place to see the whole body of Christ come together in a microcosm of unity. But you have to survive to provide that. Pete from UNITYINCHRIST

Scott   Posted: April 11, 2008 4:46 PM
Until the bookstores get a grip on not promoting works supporting heresy, cults, false doctrine and anything that is "Christian" or "Evangelical" in name only for the supposedly sake of the Gospel then I am fully in favor of the bookstores closings. I do 99% of my book shopping at select online book vender's on purpose. Hopefully, the online shops will take heed as well!

sponsors 








[Browse More Christianity Today]

Search





















Search by Name
Or use Advanced Search to search by program, region, cost, affiliation, enrollment, more!

Search by:





Books & Culture
Christianity Today
Church Law & Tax Report
Church Finance Today
Church Secretary Today
Ignite Your Faith
Leadership Journal
Men of Integrity
Outcomes
Today's Christian Woman
Your Church
ChristianityTodayLibrary.com
PreachingToday.com